Privacy Policy:

  1. Privacy Policy Statement


The Privacy Policy applies to all users of (the “website”), which includes those who register online with Apa Beauty, purchase merchandise, or access the website. Apa Beauty takes the privacy of our customers very seriously. We promise responsible handling of all sensitive and personal customer information. The following details our policy regarding the information we collect from our customers and its uses.

When you use this website, you give us your consent to collect, process, use, store and disclose personal information that you submit or convey through your use of this Website, in accordance with this Privacy Policy.

  1. What information we gather

The personal information we collect include your name, mailing address, e-mail address, phone number, credit/debit card number, purchase/return information, D.O.B. If you choose not to provide personal information we may not be able to provide you with requested products, services or information.

  1. How we use your information

The information we collect on may be used to fulfill your requests (such as product orders and responses to email questions) and to communicate with you about our product offers and promotions. When you create an account with us, we offer the opportunity to become a member of our Loyalty program, so you may receive future discounts, gifts and e-mails.

  1. Opting out

If you do not wish to receive catalogs, coupons, and other promotional mail, or if you do not wish to receive promotional e-mails from us, or if you do not wish us to share the personal information we have collected with other unaffiliated companies (for their marketing purposes), send us an email to opt out.

The help function of your browser should contain instructions to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time. If you set your computer to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of RICH web site features (i.e. you will be able to browse the site, but will not be able to make a purchase). To opt out of third-party cookies, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.

  1. Links to third party sites may include links to websites/applications that are owned or operated by third parties. Please note that this Privacy Policy does not cover the practices of those websites/applications. We encourage you to review the privacy policies on those websites/applications to see how they collect and use information.

  1. How your personal information is protected

We maintain administrative, technical and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse. “Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, user name, credit card information or other personal information through e-mail. We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personally identifiable information online from children under the age of 13. If a child under the age of 13 has provided us with personally identifiable information online, we ask that a parent or guardian contact us.

  1. How we use cookies

Cookies are pieces of information that a website transfers to your computer’s hard drive for record-keeping purposes. We use cookies to track your preferences and purchases as you navigate through our websites and to save you from having to re-enter information every time you visit By using cookies to track your visits, we strive to make your next visit to better. To search our websites and/or place an order on, you need to have the cookies feature of your web browser turned on. Most web browsers allow you to exercise control over cookies by deleting them, blocking them, or alerting you when a cookie file is stored. Please review your browser’s instructions on these functions. If you choose to disable the cookies feature of your web browser, you may not be able to place an order or otherwise use some or all of the features provided on ULTA Sites.